Express your allegiance to the dark or light side this coming fall with a limited edition Star Wars: The Force Awakens make-up collection by COVERGIRL. A set of nine images surfaced recently, revealing COVERGIRL’s latest partnership with Lucasfilm.
It’s not the only time COVERGIRL has partnered up with a big franchise. In 2013, the brand released a COVERGIRL Capitol Collection inspired by Lionsgate’s The Hunger Games: Catching Fire, its first-ever major movie sponsorship.
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, the vice president for global cosmetics at Procter & Gamble, in the original press release.
Despite receiving criticism by some fans about how the collection completely missed the point of what the Capitol represents in the novel and film series, it’s difficult to deny the stunning and captivating make-up designs in the promotional images.
“This is our kind of duel,” COVERGIRL wrote on Star Wars Day, one of the many brands (and perhaps, the only cosmetics brand) to acknowledge the fan-made holiday.
Even more impressive than the partnership itself is the involvement of renowned British-born designer Pat McGrath. Named as the most influential make-up artist by Vogue magazine, McGrath became the global creative-design director for Procter and Gamble in 2004, overseeing multiple brands, such as Max Factor and COVERGIRL.
In this first look, the collection includes nail polish, mascara, and lip gloss.
The six cosmetic designs are divided into the classic dark and light categories: The Dark Side (Apprentice, Stormtrooper, and Chrome) and The Light Within (Nomad, Droid, Sage).
The other eight collectible make-up looks by Pat McGrath include the Empress (Dark Side) and Jedi (The Light Within).
The collection of 10 mascara sticks includes quotes from the Star Wars movies, including some potentially new material, such as:
- “I will finish what you started.”
- “Immune to the light.”
- “There has been an awakening.”
The packaging also promotes a website, covergirl.com/starwars, which will become active at a later point in time.
Star Wars themed cosmetics aren’t as common as fangirls would like, the last notable product being Yves Saint Laurent’s Star Wars: One Love Queen Amidala make-up in 1999.