Her Universe kicked off when I was starting my summer courses in graduate school for library science. It was also the summer of the 19th FIFA World Cup, so I have to admit that my mind was more into the games than in a newly launched fashion line for fangirls. Though I supported the online shop and its efforts to cater to a variety of fangirls over its first two years, I didn’t own a Her Universe item until the summer of 2013, since for a long time, I didn’t have money.
Johnamarie Macias (@BlueJaigEyes) June 02, 2013
My uncle purchased my first Her Universe item, the Princess Leia hoodie, as a birthday gift. It was on sale at Hot Topic, and although it was somewhat small on me, I had to have it.
Luck found me again a few days later and I was offered a job at a college library. After saving up for a few months, I finally placed my first order at HerUniverse.com on November 28, 2013. The order included my Ahsoka Tano Costume Tunic, an Ahsoka’s Choice V-neck for my best friend, and a TARDIS Cardigan for my mom. Other orders followed, like my Clone Wars Retro Tee and Fangirl Tunic.
I was so happy to finally have the financial stability to purchase geeky items that I decided to share that happiness with close friends. I bought a Course of the Force Women’s Tee for my friend in France, a R2-D2 With Hearts tee for my friend and TWG contributor in New Zealand, two shirts for a pair of sisters in Spain, and many other gifts for fangirls who love Star Wars as much as I do.
Some of my favorite items to come out of Her Universe are the holiday pins. Unfortunately, I missed out on the R2-D2 and Yoda pins from the first two years due to tight budgets, but fellow fangirl Lillian Skye kindly offered me a spare Chewbacca pin. (Find Lillian’s Her Universe post over at her Fangirls in the Force blog.)
And that’s what I love most about what Her Universe has done over the past few years. It brought fangirls with shared tastes and preferences together and created one whole community, where fangirls support each other and have a stronger voice in the ever growing world of pop culture.
On June 22, 2015, Her Universe will be celebrating its 5th anniversary.
To get the celebrations going, “the first 300 customers who place an order at HerUniverse.com on June 22nd will receive a sealed purple envelope which will be randomly placed into each package and sent out to customers anonymously. Inside each purple envelope will be a Her Universe gift card, personally autographed by Ashley Eckstein, of different values starting at $5 all the way up $500. One lucky customer will receive the $500 gift card.”
Ashley and the Her Universe team will also be re-releasing three designs of its original Star Wars collection.
From left to right: Star Wars Burnout Tee, Darth Vader Helmet Tee (ESB Poster), and Star Wars Manga Hoodie.
Finally, the celebration will continue throughout the day with live stream segments at the Her Universe offices, including some sneak peeks at new and upcoming designs. The tentative schedule is as follows:
1:00-2:00 PM EST – Introduction of the Her Universe team and tour of our offices.
3:30-4:00 PM EST – Dessert party with the team’s favorite baked goods.
5:30-6:00 PM EST – Q&A with Ashley.
7:50-8:00 PM EST – “Live” check-in at the Her Universe offices.
Looking forward to celebrating with Her Universe and fangirls across social media on June 22. Remember to dream your world, be your world, and flaunt your world.