The beauty of the Force will be unleashed this fall in a limited edition 19-piece collaboration between COVERGIRL, Max Factor, and Lucasfilm. The partnership was officially announced on Thursday, August 13, as part of a massive promotional campaign for the highly anticipated sequel coming out later this year.
“Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens’,” said Lynwen Brennan, the General Manager of Lucasfilm, in a press release unveiling their group of promotional partners that includes COVERGIRL and Max Factor, the latter of which is also a popular cosmetics line from Procter & Gamble that will carry the limited edition make-up collection internationally.
Led by renowned make-up designer and visionary Pat McGrath, the Global Creative Design Director for Max Factor and COVERGIRL, the ad campaign follows the “light versus dark” theme of the Star Wars saga.
“I watched my first [Star Wars] film as a young girl and, like the rest of the world, was completely blown away. I immediately fell in love with the storyline, the never-before-seen special effects, and the amazing hair, make-up, and wardrobe of Princess Leia, Luke Skywalker, Han Solo, Darth Vader, and all of the other characters. I’ve watched all of the films and I’ve been waiting for years for The Force Awakens.”
The Galactic Looks
A total of six galactic looks were created by McGrath–three reflecting the light side and the other half representing the dark side. While four of these designs will remain hidden until the release of the collection in September (as seen in the featured image above), fans were given a detailed first look at two make-up looks from the ad campaign: the Droid and the Stormtrooper.
“Droid was inspired by C-3PO and I wanted her to look beautiful, with strong gold eyes and gold lips,” said McGrath, who used the COVERGIRL Star Wars Limited Edition Lipstick in Gold to accentuate the metallic contouring. “Metallics are hot this season and fit perfectly with the film. Why not take some risks and have fun with a gold or silver lip look?”
She went on to describe the dark side inspired look, “The Stormtrooper is a soldier, so this makeup look is intercut with a strong, graphic eye.” The overall bold design is complemented by the COVERGIRL Star Wars Limited Edition Lipstick in Dark Purple and COVERGIRL Star Wars Nail Gloss in Speed of Light for the geometric nail art.
The COVERGIRL Star Wars Limited Edition Colorlicious Lipsticks ($5.99-$7.99) come in six different metallic shades inspired by the light and dark side of the Force. Launched late last year, the Colorlicious Lipstick line is infused with shea butter for a smooth and creamy application, to keep lips hydrated and moisturized, and for lasting full-on color.
From left to right: Dark Purple #50 (a creamy aubergine), Gold #40 (a shimmery orange-gold), Red #30 (an opaque, metallic berry), Lilac #20 (a cool, frosty lilac), Silver #10 (opaque silver), Nude #70 (metallic rose-gold).
The COVERGIRL Star Wars Limited Edition Outlast Stay Brilliant Nail Gloss ($4.99-$6.99) comes in three colors: Speed of Light (a creamy cement-gray), Nemesis (a rich black-plum cream), and Red Revenge (a high-shine cherry-red nail polish). The Outlast Stay Brilliant Nail Gloss is a high-gloss nail polish line that combines the effects of a base coat, high-gloss color, and a chip-resistant top coat all in one bottle.
“The COVERGIRL Outlast Stay Brilliant Nail Polish is super creamy and it has a medium thickness which is perfect … This is the kind of nail polish that you can sit down with to apply and be done and out the door in 5 minutes. It can’t get much better then that,” wrote one reviewer in her experience using the popular and affordable nail gloss.
The COVERGIRL Star Wars Limited Edition Super Sizer by LashBlast Mascara ($5.99-$7.49) provides extensive volume, fills in the gaps, and transforms small lashes into full, thick, and fanned out lashes. To complement the experience, the uniquely shaped applicator wand brush allows you to apply the product throughout the lashes in a twirling and twisting fashion. The mascara part of the collection is also divided into light and dark sides, with 1-5 containing quotes from characters on the light side of the Force and 6-10 reflecting quotes from the dark side.
From left to right: 5 Light Side Waterproof Mascara (1/10: May The Force Be With You, 2/10: Do, Or Do Not. There Is No Try, 3/10: You’re My Only Hope, 4/10: I Feel The Good In You, 5/10: Luminous Beings Are We) and 5 Dark Side Regular Mascara (6/10: I Will Finish What You Started, 7/10: There Has Been An Awakening, 8/10: Indeed You Are Powerful, 9/10: You Will Meet Your Destiny, 10/10: Immune To The Light).
Fan reactions varied across social media, from those who were outright disappointed to the many more who expressed sheer joy–like me. I live on a budget, so COVERGIRL is the ideal and more accessible brand for someone in my situation. That said, there are a few things I wish had been included in this limited edition collection.
In my previous post about COVERGIRL and Star Wars, I mentioned the COVERGIRL Capitol Collection inspired by Lionsgate’s The Hunger Games: Catching Fire. That limited edition collection included four product lines: mascara (Flamed Up Curl), lip gloss (six shades of Lipslicks Smoochies Sizzle glosses), nail polish (nine limited edition mini nail polishes), and nail decals (six styles of Catching Fire inspired nail decal overlays).
In this newly announced Star Wars make-up collection, I would have liked to have seen lip glosses (for younger fangirls and those of us who prefer lip glosses instead of lipsticks), nail decals inspired by some of our favorite classic characters as well as eye liner and eye shadow. Additionally, the nail polish portion feels incomplete to me and it doesn’t match the line of lipsticks being advertised.
Despite those minor observations, I’m still excited about the collection, and I hope to see more of a variety in years to come.
The COVERGIRL Star Wars Limited Edition Make-Up Collection will debut online come September 4 (also known as Force Friday). The collection is scheduled to appear on shelves sometime in mid-September. The limited edition products will also be available at Max Factor by November in various locations across Europe, Asia, The United Arab Emirates, and many more.
In the meantime, make sure to hashtag your COVERGIRL Star Wars tweets and posts with #BeautyForce and visit the website included on the packaging at covergirl.com/starwars, which will redirect you to covergirlstarwars.tumblr.com.
Finally, make sure to check out this awesome COVERGIRL ad as well as an unboxing video by Allure Magazine and two tutorial videos based on the Stormtrooper and Droid looks: