‘Star Wars: The Force Awakens’ and Bloomingdale’s Team Up for Charity

Bloomingdales, Force 4 Fashion: Rey by Diane von Furstenberg

Star Wars meets high fashion, and together, become a force for good this holiday season.

Disney Consumer Products and Bloomingdale’s have joined forces and brought together the fashion industry’s top designers to create ten looks inspired by characters from Star Wars: The Force Awakens in a fund-raising initiative called Force 4 Fashion. On Wednesday, December 2, 2015, the collection will be presented and placed for auction at a launch event coordinated by Kay Jewelers and COVERGIRL in Chelsea, New York, to benefit the Child Mind Institute, an organization dedicated to transforming mental health care for children everywhere. The auction will run from December 2 through December 18 on On Thursday, December 3, the duplicates (each designer created two samples) will take over the Third Avenue windows of Bloomingdale’s flagship store.

“This collaboration celebrates the distinctive synergy between film and fashion in the run-up to an exceptional moment in the history of pop culture,” said Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media, and President, Disney Consumer Products.

The team assembled for the initiative includes Cynthia Rowley, Diane von Furstenberg, Giles Deacon, Halston, Opening Ceremony, Ovadia & Sons, Parker, Rag & Bone, Timo Weiland, and Todd Snyder.

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(Photo: BlueJaigEyes)

Before the designs grace the windows of one of New York City’s prime locations for high quality merchandise, Bloomingdale’s will have on display costumes and props from the upcoming sequel film.

The five windows located on Third Avenue are covered with the familiar starry landscape normally seen before jumping into hyperspace and signage explaining that “The excitement is building as we prepare our Bloomingdale’s 2015 Holiday Windows.”

I peeked behind the covers and fans will be in for a treat. The displays will feature Rey, BB-8, Finn, Kylo Ren, and much more.

Of course, Bloomingdale’s is no stranger when it comes to the galaxy far, far away. Earlier in September, Bloomingdale’s in Santa Monica, California, had mannequins with Star Wars masks and Star Wars inspired attire on display.

(Photo: Yume Ninja)

The Force Awakens costume designer Michael Kaplan also participated in the cause by designing three limited edition reusable tote bags with exclusive character prints.

“For me, being a costume designer is instinctual,” Kaplan said in an interview with Deborah Nadoolman Landis, the author of FilmCraft: Costume Design. “When I start a project, although I’ve read the script and have an idea about the atmosphere I want, I can’t verbalize it. Color is in my head, but if you asked me what colors I’d like to use I wouldn’t know. So I generally go to a favorite vintage store and select clothes I gravitate to by instinct that might be right for extras, or special pieces that might inspire me, to clarify what’s in my mind and get a sense of color and a look that I’ll usually stick with throughout the project. I don’t even look at the clothes rack until I’ve finished completely going through the shop, and a lot of the things I pull never go on an actor, but then somehow I understand, ‘Oh, that’s what I’m doing.’ Once I have a better idea and have defined the research period, I begin sketching.”

The totes are currently on sale for $28 online and in store through the holiday season.

Rey Tote

BB-8 Tote

Captain Phasma Tote

Paul Southern, Senior Vice President of Licensing for Lucasfilm at Disney Consumer Products, also mentioned that a range of Star Wars: The Force Awakens apparel and accessories will be appearing throughout the individual shops at Bloomingdale’s. Some items are currently available, such as these Eleven Paris shirts and sweatshirts for men: Mido Darth Vader, Mido R2-D2, Darth Vader Tee, Jedi Tee.

Additionally, on December 3, the CFDA (Council of Fashion Designers of America) will host a conversation between designer Diane von Furstenberg and Porter‘s editor-in-chief Lucy Yeomans at the Crosby Street Hotel in New York City. According to WWD, “The topic at hand will be the role of a fashion brand in today’s global business and the intersection of fashion, editorial and branding. Specifically, Yeomans and von Furstenberg will discuss how the global nature of fashion impacts American designers and their businesses.” Visit CFDA for more information.

Finally, the #Force4Fashion initiative has already inspired this young fangirl into creating her own Star Wars inspired design. Which of the ten looks is your favorite? Share your thoughts in the comment section below.

3 comments on “‘Star Wars: The Force Awakens’ and Bloomingdale’s Team Up for Charity

  1. Pingback: Daisy Ridley Roundup: November 24, 2015 | FANgirl Blog

  2. Pingback: ‘Star Wars: The Force Awakens’ Costume Displays at Bloomingdale’s | The Wookiee Gunner

  3. Pingback: Ten British Fashion Designers Join “Force 4 Fashion” to Support Charity | The Wookiee Gunner

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